To engage and unite Virginians to improve our natural and scenic environment.



  • Establishing stronger, consensus based goals for recycling in Virginia
  • Building stronger markets for recycled materials in Virginia
  • Expanding and improving recycling in school.
  • Establishing more “on the go” recycling options at special events and public venues
Green = Green

Keeping our Commonwealth beautiful makes good economic sense. People visiting parks in Virginia kicked in $21.2 Billion in spending.

The Year That Was

We don’t know about you, but we had a pretty good 2013. There is still much to do to Keep Virginia Beautiful, and we continue to look to you for support, both in your acts and with your continued donations.

See Who Got Caught!

We’ve brought back our Keep Virginia Beautiful Awards. See who got Caught in a Beautiful Act.

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America Recycles Day: Are You In?

The good news? Virginians recycled 41.5% of their stuff in 2012. Bad? That’s down from 2011.

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A Recap of Thirty in 30

It’s always a highlight of our year, and an honor to help these groups, all of whom help our mission.

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New TV Ads for “I Want To Be Recycled” Campaign

What does a piece of trash dream of? What does that lonely bottle or can in the street want? Keep Virginia Beautiful (KVB), in partnership with Keep America Beautiful(KAB) and the Ad Council, are revealing the secret dreams of humble trash with the new “I Want to be Recycled” campaign. Recycling has never been easier […]

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McLean School gets Final Thirty in 30 Grant

Churchill Road Elementary wins our final Thirty in 30 Grant Award of 2013 in an effort to perhaps become Virginia’s 1st zero-waste school