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Keep America Beautiful

Cigarette Fairy Poster

Spoiler Alert – There Is No Cigarette Fairy

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One of our affiliates, Keep Manassas Beautiful, launched a campaign suggesting that the “Cigarette Fairy” just can’t keep up with the most littered item in our landscape and storm drains.  The purpose of their campaign was to add a litter humor while engaging residents to improve their community through litter prevention.  With funding awarded by Keep Virginia Beautiful’s Green Grants, their first Cigarette Litter Prevention Program raised awareness of new littering ordinances, and reminded citizens about the proper way to dispose of their cigarette litter.

However, I’m sorry to say, there is no Cigarette Fairy.  There is no magic solution, folks.  Just common sense.  There’s so much we can do; there’s so much that YOU can do!  We hope that you’ll use our website as a resource for many things — to participate in events as they become available again, or Adopt-a-Highway to clean up a stretch of road (and get your name on a VDOT sign!), or support us financially so we can continue to educate the public and put the right tools in your hands.

Speaking of tools you can use, if you’re an adult smoker who would like a pocket ashtray, all you have to do is take the pledge not to litter, and we’ll send you one for free.  If you are the owner of a business or organization that would benefit from a Cigarette Butt Receptacle to deter cigarette litter, enter your name before August 31st to be included in our drawing for one of ten receptacles.

A Litter Study conducted by Keep America Beautiful revealed that smokers are more likely to litter if the environment contains any type of litter, not just cigarette butts. More littered environments encourage more littering.  A clean street, parking lot, playground, and community encourages others to behave responsibly.  Let us know that you would like to receive one of ten Cleanup Kits that we’re giving away this month!

*Credits for bringing the Cigarette Fairy to life go to the talented artistry of Heather Maltby-Goble’s and Evolution Printing.  See more about Keep Manassas Beautiful’s campaign.

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Grab Your Gloves! It’s the Great American Cleanup!

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Though you would never know it with the weather that we’ve been having, it is almost Spring.  That can only mean one thing:

It’s almost time for the Great American Cleanup!Great American Cleanup

The Great American Cleanup is the largest grassroots community project in the United States.  We had a great turn-out last year, and we suppose that Keep America Beautiful heard about our commitment.  This year, they’ve chosen Hampton Roads to be one of the 10 regional kick-off locations in the country!  Way to go Hampton Roads!

The events will begin on Friday, April 27th, and continue on Saturday, April 28th.  The Hampton Roads Cleanup will involve hundreds of volunteers transforming local parks, waterways and recreational areas into cleaner, greener environments.  On the morning of April 27th, corporate and military command teams will join forces with local volunteers to perform cleanup projects at community based sites throughout the region. There will be a “#Green Starts Here” celebration event that evening at the Virginia Zoo in Norfolk.  It will thank all of the state dignitaries, local elected officials, military leaders, volunteer team leaders, community leaders, and corporate sponsors for all they do to keep Hampton Roads beautiful.

On Saturday, April 28th, more volunteer teams will spread out around the region to pitch in with other Cleanup events.

The idea is being coordinated by askHRgreen. They’ve been working with communities in the Hampton Roads area for the past six months, trying to identify “transformational” community improvement projects with an eye toward turning local parks, playgrounds and public spaces into greener, more sustainable places to live, work and play. The idea, according to Regional Project Chairman John Deuel, is to connect Hampton Roads volunteers with projects that will be meaningful to their community. In addition, community and environmental leaders may submit requests for new sites to add to the list.

BeautificationLast year, around 3.8 million people participated in the Great American Cleanup.  There were over 30,000 events in 16,500 communities around the country. Volunteers picked up over 177 million pounds of litter, cleaned 110,000 miles of roadway, and planted 166,000 trees.  Buildings were painted, gardens were planted, and trash was picked up (from cigarette butts to automobiles, and a full sized organ!)  Many of our corporate sponsors are back on board this year, from Waste Management and Pepsi, to LG Electronics and Glad.  We had some great events here in Virginia last year, and thousands of volunteers throughout the Commonwealth, but we’d love to see a bigger turnout this year!

If you want to get involved, or find out about projects close to your community, visit askHRgreen.org.   If your organization or business would like to participate or help sponsor you can contact Mike Baum.  If you need more information, you can reach Keep Virginia Beautiful at (804)665-2908.

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Richmond Rocked America Recycles Day!

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Since 1997, Keep America Beautiful has spearheaded America Recycles Day, held every year on November 15th.  In 2010, President Barack Obama issued a Presidential Proclamation emphasizing our need to act.  It was a Call To Action for Americans to Rethink how we deal with trash and our role as stewards of our environment.

This year, Keep Virginia Beautiful and many Richmonders acted in a huge way!  This year, we recycled three and a half tons of paper, a tractor trailer of used electronics, a bushel of plastic bags, and several pecks of cardboard.  It showed Richmonders, Virginians, and Americans our commitment to Reduce, Reuse, and Recycle!

Recycling is not just one day of the year, though.  A look at our Events page will keep you posted for activities and opportunities coming up in your area.  From curbside recycling, to regular drop off points, to electronic recycling days, there are ways that you can act every day.

We would like to thank our Sponsors, the Retail Merchants Association, LG Electronics, Waste Management, TFC Recycling, Central Virginia Waste Management Authority, and Gone 4 Good Shredding.  A very special thanks also to all of the other businesses, volunteers, and people who dropped off items for recycling.

Keep up the good work, Virginia!  And add another “R” to your day:  “Reduce, Reuse, Recycle, and Rethink!