To engage and unite Virginians to improve our natural and scenic environment.



America Recycles Day

November 2017
KVB celebrated America Recycles Day with a drive through recycling event at Richmond Retail Merchants Association. We took in 9 huge boxes of electronic devices, clothing and housewares. ProShed once again handled shredding services while TFC Recycling and Central VA Waste Management Authority were also on hand. 200 lbs of food was donated to FeedMore.


Carytown Cleanup

August 2017
We organized a cleanup and beautification project in Carytown. Capital One sent a team of around 110 volunteers. They picked up over 9,000 cigarette butts, removed graffiti and more, and we’re now working with the Carytown merchants to offer cigarette receptacles as part of a long-term solution. With the help of volunteers who gave hundreds of hours of time, we were able to make a tremendous impact.


30 in Thirty Awards

June 2017
The award winners for “30 Grants in Thirty Days” brings the total to $178,000 to 230 different projects in the last seven years. Thanks to our partners this year, Altria, Keep America Beautiful, and Deep Run Marathon Dance, we were able to expand our categories of grants, adding Cigarette Litter Prevention! We were also able to award five previous winners $2,000 to expand or continue legacy projects!


Deep Run Marathon Dance

March 2017
KVB awarded $15,000 in the Deep Run Marathon Dance competition.



January 2017
The Virginia Department of Transportation recently partnered with us to help support the Adopt-a-Highway program. We will focus on engaging volunteers to participate in the program, which is aimed at beautifying roads throughout the Commonwealth and preventing litter. KVB will promote the program through our website, social media platforms and public relations channels.


Shiver in the River

January 2017
Our 3rd Shiver in the River was our best yet! We received over $100,000 in in-kind services and raised over $79,000. 488 people gathered over a ton of trash and recyclables. The 5K Walk/Run – 535 registered, and enjoyed a course starting and finishing at Historic Tredegar. 183 brave souls dipped and splashed into the chilly James River. We celebrated the day with a Winter Festival.


Green Travel Leader

February 24, 2016
KVB was recognized as a Green Travel Leader at the Virginia Green Travel Conference. We were awarded the Virginia Green Tourism Award for our efforts on the UCI Richmond Beautification Projects. We thank everyone for their support and to everyone who is keeping Virginia beautiful with us!


2016 Shiver in the River

January 30, 2016
Our second annual Shiver in the River was a massive success! In addition to the 100+ volunteers, over 400 people took part in our Cleanup, over 200 took the James River Jump, over 350 entered the new 5K Walk/Run, and many more came to enjoy the Winter Festival! We are grateful to everyone who supported us physically and financially. It really is the Coolest Winter Festival in RVA!


America Recycles Day

November 13, 2015
KVB had an exceptional turnout for America Recycles Day. We helped shred tons of paper (literally), people made use of our drive-through recycling services, 12,000 lbs. of electronics were gathered for recycling, and we hauled away a lot of plastic bags. We couldn’t have done it without help from Retail Merchants Association, Goodwill, and TFC Recycling.


Garden Club of Virginia Friend Raiser

September 16, 2015
The Garden Club of Virginia hosted a Friend Raiser for Keep Virginia Beautiful. We would like to extend our thanks to everyone who came out and enjoyed a fun night, everyone who donated, and the Garden Club of Virginia for hosting the event.


State Park Cleanup

August 27, 2015
Keep Virginia Beautiful partnered with Walmart’s VAP Program (Volunteerism Always Pays) to conduct cleanups at two state parks on August 27th. Groups of approximately twenty employees met at Pocahontas State Park and Powhatan State Park to pick up litter. It was a beautiful day of teamwork while caring for our state parks.


RVA Community Improvement Blitz

August 14-15, 2015
Volunteers gathered at several places in RVA to pick up litter and beautify areas of Richmond in preparation for the UCI Road World Championships.

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30 Grants in 30 Days – 2015

April 20 – May 21, 2015
Thirty more winners were awarded grants state-wide for their projects in Litter Prevention, Recycling and Community Beautification. Since 2011, Keep Virginia Beautiful has provided over $110,000 to 150 organizations.


Shiplock Park Cleanup

April 20, 2015
KVB staff and volunteers cleaned up Shiplock Park as part of the Richmond Earth Day Festival.


Get Caught in a Beautiful Act

December 2013
KVB awards are back! We gave 10 GCIBA plaques to some very deserving volunteers all around the Commonwealth. If you do something beautiful, we want to know about it!

KVB’s 60th Anniversary Gala

October 5, 2013
Thank you to everyone who joined us for our Sixtieth Anniversary Gala at the Virginia Museum of Fine Arts in Richmond, Virginia.

30 in 30

Spring 2013
In its 3rd year, KVB awarded 30 organizations around the state with 30 grants to help keep Virginia beautiful for us all.

Cigarette Litter Prevention

Spring-Fall 2013
KVB attends many festivals and events around VA spreading the word about cigarette litter prevention. We provided the City of Richmond with 27 cigarette butt receptacles to use at all of their events.

State Parks

Fall 2012
KVB has been awarded a grant from Dominion to put additional recycling carts in all 35 state parks this fall. In addition, KAB gave KVB a grant to place more cigarette receptacles and educational signage throughout the 35 Virginia State Parks.

Every Day is Earth Day Earth Day too

Memorial Day 2012
KVB, Coca-Cola, and Walmart teamed up to bring sustainable-reusable bags and recycling plastic bags education to Walmart Stores across Virginia.

Great American Clean-up National Days of Action

April 27-28, 2012
KVB partnered with HR Green to create a 2 day clean-up event in and around Hampton Roads. 1639 Volunteers picked up 124,682 lbs of trash, painted 248 structures, planted 904 trees and plants, in 88 projects within 13 counties and cities.

30 in 30

April 2012
KVB gave away 30 grants ranfing from $500 to $1000 to 30 community organizations from all our the Commonwealth to help improve and beautify their schools, neighborhoods and gardens.

Altria Grant

December 2011
We received an additional $75,000 grant from Altria for 2012.

America Recycles Day

November 15th, 2011
As a KAB State Coordinator we received a $2000 grant. We partnered with LG, WM, RMA, CVWMA, TFC Recycling, and Gone 4 Good Shredding to create KVB’s first ever ARD event. One 1 tractor trailer of electronics, 3.5 tons of paper, and a whole lot of cardboard and plastic bags were recycled at this all-inclusive recycling event in central VA.

Virginia Green

Fall 2011
KVB became Virginia Green’s 1000th partner; beginning our goal of working with the VA Tourism Corporation (VTC).

Inaugural Golf Tournament

October 2011
The October 10th event at Stonehenge CC turned out to be a great opportunity to reach new partners and engage old friends. We had 80 golfers (20 teams) and raised $10,000 net in our inaugural year.

State Fair of VA

September 2011
Reached tens of thousands of Virginians with KVB’s anti-cigarette litter message and plastic bag recycling initiative, created the very popular “Bag A Bench” plastic bag quantity guessing contest with over 1100 contestants, and awarded the SFVA an Environmental Stewardship Award for the lasting and innovative commitment to the environment.

City of Richmond Recycling Bins

Summer 2011
We worked with the City of Richmond and the Richmond Clean City Commission to create a pool of 100 recycling bins that can be used during any all City events, fairs and festivals. We received a pass-through grant from MeadWestvaco to make this possible.

Watermelon Festival

August 2011
Reached thousands of attendees with KVB’s anti-litter and recycling message.

“EveryDay Is Earth Day”

May/June 2011
Partnered with Coca Cola and Walmart to bring this highly visible campaign to life in Coca Cola displays across all VA Walmart Stores. Generated huge website traffic for KVB during the 9 week contest.

Sticker Fundraiser

Spring 2011
First KVB fundraiser offered to schools and organizations to promote the “I Will” campaign through sticker sales while helping the schools raise money for “green” projects and initiatives.

New Facebook Page

February 1, 2011
Another step in our initiative to help make a greener Virginia has been to upgrade our social media outreach. Redesigning our facebook page helps us reach a larger audience while raising awareness about all the opportunities we have to offer.

30 in 30 Grants Program

February 1, 2011
In honor of Earth Month, Keep Virginia Beautiful (KVB) is announcing the 30 Grants In 30 Days campaign. This grant campaign is co-sponsored by KVB, Walmart, and Waste Management.

New Website

February 1, 2011
Launching our new state of the art social media website to strive to become the state leader for volunteerism and activism in a “greener” Virginia.

Walmart Grant

November 2010
KVB was awarded an $85,000 grant to create a statewide volunteer based website and to set up 20 grants for cigarette and plastic bag litter prevention programs (to be awarded in spring of 2011).

A Bag’s Life

November 15, 2010
On America Recycles Day, KVB partnered with American Chemistry Society, Virginia Retail Federation, Office of Natural Resources, Department of Environmental Quality, Trex, and Virginia recycling Association to launch a new website, and our plastic bag recycling initiative in the state of VA – on the VA Capitol Steps with media coverage, hundreds of participants, & governor’s proclamation.

VCU Sustainability Day

October 15, 2010
Participated in Virginia Commonwealth University’s sustainability day – presented the university with a KVB Environmental Pride Award – awarded a $1000 scholarship to the VCU student facebook contest winner.

State Fair

September 2010
Over a 10 day period in September 2010, thousands of people signed our “I Will” Banner and pledged to recycle more, Keep Virginia Beautiful, & be litter free.

I Will Campaign

September 2010
Launched a new “I Will Keep Virginia Beautiful” Pledge Campaign using 6′x9′ signable banners and removable stickers as take-aways.

Neck Ringers

June 2010
Partnered with Coke and Walmart in the summer to create 2-liter “neck ringers” to introduce KVB and to remind people to recycle and the importance of recycling.

Facebook Page

April 2010
The first of many accomplishments by the organization, KVB launched a new facebook page and website on Earth Day 2010 to mark a completely new revamped Keep Virginia Beautiful Organization.

Altria Grant

January 2010
$100,000 grant given to KVB to establish a new mission, hire an executive director, set goals and basically start the engine running for the new KVB.