Keep Loudoun Beautiful in Leesburg has been awarded a 30 in Thirty Grant of $1,000 in the Cigarette Litter Prevention category. Keep Loudoun Beautiful began in 1972 when a group of concerned citizens took the county’s litter problem into their own hands. Their focus now is the increase of cigarette litter in Northern Virginia. Their “Clean the Corner” project will put trained volunteers with appropriate safety gear in place to clean up corners, gutters, and left hand turn lanes in some of the most butt-polluted areas. They plan to post informational signs on traffic lights and in gas stations for public education. They will also distribute portable cigarette devices and install ash receptacles in areas where cigarette butts are most often found. This aims to reduce the cigarette litter epidemic throughout their community by encouraging proper disposal and environmentally conscious decision making.
Since 2011, Keep Virginia Beautiful has provided over $110,000 to 140 organizations throughout the state. This year, for the first time, we are awarding 45 grants because of the generosity of our partners at Altria, Keep America Beautiful, WestRock Foundation and Trex. Government, non-profit, civic and service organizations in Virginia were invited to apply for our 30 in Thirty Grants for $500 to $1,000 telling how they are addressing these pressing issues: Litter Prevention, Recycling, Cigarette Litter Prevention, and Community Beautification.